Branding Design for Erin D. Coleman. This personal branding is part of a 2-year transitional plan from 2015-2017. In 2016 I changed my name back to Erin Coleman, dropping the Cruz off of the end of my name after using the name for 12 years. It is challenging to transition the brand name that I have used my entire career into something individual and representative of my current art practice and design brand. The teardrop shape is an iconic design element that connects to the visuals that I use in my work: tears, needlework, and anatomy of a teardrop (with the make-up of salt and water). The "-Cruz" was designed to drop out visually until it disappears from the branding as seen in the sample with the light background. 
The next phase will be to reconfigure the mark altogether, taking into consideration that dropping the "-Cruz" shifts the entire visual balance of the graphic and logotype, requiring a new gestalt.

My Messy Love in Your Pristine Life
2014
Selected Artwork 2007-2011
2016
The Yellow Wallpaper Prints
2017
Shadow Stitching
2014
In the Distance Between Here and My Heart.
2015
Living Stones Antiques & Reclaim Branding
2015
Merkeyna Coif Boutique 2008-16
2015
Un/raveling
2014
She Cried Her Eyes Out
2014
Apparent Trust
2015
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